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Lead Qualification Generator

Decide quickly whether a lead deserves sales time. Choose BANT (Budget, Authority, Need, Timeline) or CHAMP (Challenges, Authority, Money, Prioritisation), score each criterion from 0 to 3 and add discovery notes. The generator calculates the total, classifies the lead as hot, warm, nurture or cold and suggests the question for your weakest area.

  • Runs in your browser
  • No sign-up
  • Free to use
Built in your browser from your answers with proven templates – nothing is sent to an AI service. Treat it as a first draft: edit the wording and check every figure.

    How to use Lead Qualification Generator

    1. Choose BANT or CHAMP.
    2. Score each criterion.
    3. Add discovery notes.
    4. Follow the recommended next step.

    Lead Qualification Generator features

    Two frameworks

    BANT and CHAMP.

    Grade

    Hot, warm, nurture, cold.

    Next question

    For the weakest criterion.

    Markdown, HTML or text

    Paste into Docs, Notion, a CMS or an email.

    Live preview

    See the formatted document while you type.

    Private

    Runs in your browser; nothing is uploaded or sent to an AI service.

    When to use Lead Qualification Generator

    • B2B sales teams.
    • Founders doing sales.
    • SDR training.
    • CRM qualification fields.

    Lead Qualification Generator FAQ

    BANT or CHAMP?

    CHAMP starts with the customer’s challenges and suits consultative selling.

    What score is qualified?

    Here 50% or more; adjust to your sales cycle.

    Is there a lead scoring calculator?

    Yes – the lead scoring calculator weights behaviour and fit.

    BANT or CHAMP – which should I use?

    BANT works well for straightforward purchases with clear budgets. CHAMP is better when buyers do not yet have a budget but have a real problem you can solve.

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    Score leads consistently

    Qualification protects your pipeline from deals that will never close.

    Lead qualification decides whether a lead is worth sales time now. BANT checks Budget, Authority, Need and Timeline; CHAMP starts with the customer’s Challenges, then Authority, Money and Prioritisation. CHAMP suits complex sales where the problem matters more than an existing budget.

    Scoring each criterion from 0 to 3 turns gut feeling into a comparable number, and the total classifies the lead as qualified, nurture or disqualified. The discovery notes keep the reasons with the score, so a colleague can see why a lead was rated the way it was.

    Agree the scoring rules with your sales team and apply them consistently. A lead that scores low today is not lost – move it to nurturing and re-qualify it when something changes, such as a new budget year.

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