Search Intent Analyzer
Before writing for a keyword, work out what the searcher wants. Enter a query and the analyzer shows its intent mix across informational, navigational, commercial and transactional signals, the words that triggered each, whether it is a question, local or freshness-seeking, the search features it may show – featured snippets, videos, local pack, shopping or image results – and the type of page most likely to satisfy it.
- Runs in your browser
- No sign-up
- Free to use
How to use Search Intent Analyzer
- Enter a search query.
- Optionally add brand names.
- Click “Analyse intent”.
- Plan the page from the recommendations.
Search Intent Analyzer features
Intent mix
Shares of four intents.
Signals
The words behind the result.
Search features
Snippets, videos, local, shopping.
Content type
What to create.
Query flags
Question, local, fresh.
Private
Runs in your browser; nothing is uploaded.
When to use Search Intent Analyzer
- Briefing writers on a new article.
- Choosing between a guide and a product page.
- Explaining why a page does not rank.
- Teaching search intent to a team.
Search Intent Analyzer FAQ
Does it look at live search results?
No. It reads the words of the query. Always compare with the current results, which show what Google believes the intent is.
Why is my query “mixed”?
Short, broad queries such as “running shoes” can mean research or buying. Google usually shows a mix of result types for them.
What are the search features based on?
On patterns: questions often get featured snippets, “how to” gets videos, “near me” gets the local pack. They are likely, not guaranteed.
Can I analyse many queries?
Use the Keyword Intent Classifier for lists.
Can one query have several intents?
Yes. “iPhone 15” can mean news, specs, reviews or buying. Pages that serve the dominant intent tend to rank best.
Plan content around intent
Search engines rank pages that satisfy the searcher. A perfect article will not rank for a query where people want to buy, and a product page will not rank for a how-to question.
The analyzer turns the query into a recommendation: the page type, what to put first, and which search features to prepare for, such as a short direct answer for a featured snippet or product structured data for shopping results.
Its rules are simple and visible, which makes it a good starting point for a brief – and a reminder to check what actually ranks.
Before writing for a keyword, it helps to know what the searcher expects to find. The analyzer shows the mix of informational, navigational, commercial and transactional signals in a query, the words that triggered each, and whether the query is a question, local or looking for fresh information.
It also suggests the search features the query may trigger – featured snippets, video results, local packs, shopping results – and the content format that usually matches: a step-by-step guide, a comparison table, a product page or a location page.
Treat the analysis as a starting point and confirm it by looking at the current results for the query. If the top results are all videos or all product pages, that is the format Google believes fits the intent.