Keyword Intent Classifier
Label a whole keyword list by search intent in seconds. Each keyword is classified as informational, navigational, commercial or transactional using transparent English word patterns – question words, “how to”, comparison words, action words such as buy or price, domains and your own brand names – and the matched signals are shown next to the result with a confidence level. See the intent mix of the list and download everything as CSV.
- Runs in your browser
- No sign-up
- Free to use
Paste from a spreadsheet or a keyword tool: a comma or tab before the number marks the search volume. Up to 5,000 keywords.
How to use Keyword Intent Classifier
- Paste keywords, optionally with volumes.
- Add brand names to treat as navigational.
- Review intents, confidence and signals.
- Download the CSV.
Keyword Intent Classifier features
Four intents
Informational to transactional.
Visible signals
Why each keyword got its label.
Confidence
High, medium or low.
Brand names
Your brands as navigational.
Intent mix
Shares of the whole list.
CSV export
Download results for spreadsheets.
When to use Keyword Intent Classifier
- Mapping keywords to page types.
- Prioritising transactional keywords for product pages.
- Planning blog content from informational keywords.
- Separating brand from non-brand searches.
Keyword Intent Classifier FAQ
How accurate is it?
It is as accurate as its word patterns, which you can see for every keyword. Clear queries such as “how to…” or “buy…” are reliable; short head terms are genuinely mixed and get low confidence.
Is an AI model used?
No. The rules are transparent pattern matches that run in your browser. Nothing is sent anywhere.
What is commercial intent?
Research before buying: “best”, “review”, “vs”, “alternatives”. These searches suit comparisons and reviews.
Why check the search results too?
Google shows what people actually want. If the top results for a keyword are all guides, a product page will struggle, whatever the words suggest.
Why are some keywords marked as mixed intent?
Many searches combine signals, for example “best budget laptop price”. The search results show which intent Google currently favours.
What each search really wants
Informational searches want an answer or an explanation. Navigational searches want a specific site or page. Commercial searches compare options before a decision, and transactional searches are ready to act – buy, book, download or find a shop nearby.
Knowing the intent tells you which kind of page can rank: a guide, a brand page, a comparison or a product or category page. Mismatched intent is one of the most common reasons good pages fail to rank.
Use the Search Intent Analyzer for a detailed look at a single query.
Search intent is what someone wants to achieve with a search: learn something (informational), reach a specific site (navigational), compare options (commercial) or buy or sign up (transactional). The classifier labels each keyword using transparent word patterns and shows the signals it matched.
Because the rules are visible, you can check every label: “how to” and question words point to informational intent, “best”, “vs” and “review” to commercial intent, and “buy”, “price” or “coupon” to transactional intent. Adding your brand names lets the tool recognise navigational searches.
Use the labels to decide which kind of page each keyword deserves – a guide, a comparison, a product page – and look at the actual search results for important keywords, since mixed intent is common.