Keyword Grouping Tool
Sort a keyword list into groups that make sense for planning. Choose modifier grouping to separate questions, comparisons, “best” and review searches, buying searches, local searches, audience-specific searches, fresh searches with a year and how-to guides from head terms. Choose main-word grouping to bucket keywords by their most distinctive frequent word, or define your own groups with simple rules such as “Trail: trail, waterproof”.
- Runs in your browser
- No sign-up
- Free to use
Paste from a spreadsheet or a keyword tool: a comma or tab before the number marks the search volume. Up to 5,000 keywords.
A keyword joins the first group whose words it contains (whole words, singular or plural).
How to use Keyword Grouping Tool
- Paste keywords, optionally with volumes.
- Choose how to group them.
- For your own groups, write one rule per line.
- Download the CSV or copy the groups.
Keyword Grouping Tool features
Modifier groups
Eight common search patterns.
Main word
Distinctive frequent words.
Custom rules
Your own group names and words.
Volumes
Totals per group.
CSV export
Download results for spreadsheets.
Private
Runs in your browser; nothing is uploaded.
When to use Keyword Grouping Tool
- Splitting a list into FAQ, comparison and product keywords.
- Organising keywords by product line.
- Preparing ad groups for search campaigns.
- Finding local or seasonal searches in a list.
Keyword Grouping Tool FAQ
How is this different from clustering?
Clustering finds topics on its own from shared words. Grouping applies fixed patterns or your own rules, which is predictable and good for structuring a list.
Does a keyword appear in several groups?
No. It goes to the first matching group, so order your custom rules from most to least specific.
Are plurals matched?
Yes. Rule words and keywords are reduced to a simple stem, so “shoe” matches “shoes”.
Are the modifier patterns English only?
Yes. For other languages use your own rules.
How is grouping different from clustering?
Grouping sorts keywords by rules such as modifiers; clustering groups them by shared words to discover topics.
Keyword lists you can plan with
A raw keyword export mixes very different needs: people asking questions, comparing products, ready to buy or looking for a local shop. Grouping by modifier separates them so each group can get the right type of page or ad.
Custom rules are useful when you know your catalogue: one line per product line, brand or theme turns a long list into a structure you can hand to writers or advertisers.
Group totals help you see where the demand is before you decide what to build.
Long keyword lists are easier to plan when similar searches are grouped. Modifier grouping separates questions, comparisons, “best” and review searches, buying searches, local searches, audience-specific searches, searches with a year and how-to guides from the main head terms.
Main-word grouping instead buckets keywords by their most important word, which shows the topics in a list. Both views help decide which keywords one page can cover and which need separate pages.
A practical rule: keywords with the same intent and nearly the same meaning belong on one page; different intents, such as “how to” versus “buy”, usually need different pages.