Ecommerce Profit Calculator
Find out what an online order really earns. Enter the selling price, product cost, shipping and packaging, payment fees and the ad cost per order, plus the share of orders returned. The calculator shows profit and margin per order, how much you could spend on ads per order before losing money, the break-even ROAS and – with your order volume – monthly profit and revenue.
- Runs in your browser
- No sign-up
- Free to use
How to use Ecommerce Profit Calculator
- Enter price, product cost and shipping.
- Enter payment fees and ad cost per order.
- Add the return rate and monthly orders.
- Read profit per order and break-even values.
Ecommerce Profit Calculator features
Full cost per order
Product, shipping, fees, ads, returns.
Break-even ad cost
Maximum to spend per order.
Break-even ROAS
Target for ad campaigns.
Monthly view
Profit and revenue.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Ecommerce Profit Calculator
- Checking product profitability.
- Setting ad campaign targets.
- Comparing products before launch.
- Pricing reviews.
Ecommerce Profit Calculator FAQ
What is break-even ROAS?
The return on ad spend at which ads exactly pay for themselves: price divided by profit before ads.
Why include returns?
Returned orders usually cost shipping both ways and sometimes the product itself.
Which payment fee should I enter?
Your provider’s percentage and fixed fee per transaction.
Does it include fixed costs?
No. It shows contribution per order; cover fixed costs from total contribution.
Why include ad cost per order?
Because advertising is a cost of making each sale. Leaving it out makes products look more profitable than they are.
Contribution per order
Many online shops look profitable on revenue but lose money per order once shipping, fees, ads and returns are counted. Knowing the profit per order is the basis for setting ad budgets and prices.
The break-even ad cost is a hard ceiling: campaigns that cost more per order than this lose money on every sale.
Example: an order selling for 40 with a product cost of 15, 5 for shipping and packaging, 1.50 of payment fees and 8 of ad cost per order leaves 10.50 of profit on an order that is kept.
Returns change the picture: a returned order often costs shipping both ways and sometimes the product itself, so the share of returns can wipe out the profit of several kept orders. Track ad cost per order, not per click, to see what customers really cost.