Wholesale Price Calculator
Price products for retailers. Start from your production cost and a wholesale markup, or from a retail price and the markup retailers expect. The calculator gives the wholesale price, the suggested retail price, your profit and margin per unit and the retailer’s profit and margin – so both sides of the deal are visible.
- Runs in your browser
- No sign-up
- Free to use
100% (keystone) is common in retail.
How to use Wholesale Price Calculator
- Choose to start from cost or retail price.
- Enter cost, markup or retail price.
- Set the retailer’s markup (often 100%).
- Check both margins.
Wholesale Price Calculator features
Two directions
From cost or from retail.
Keystone default
100% retailer markup.
Both margins
Yours and the retailer’s.
Suggested retail
From wholesale.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Wholesale Price Calculator
- Makers selling to shops.
- Brands setting a price list.
- Checking if retail prices allow wholesale.
- Trade fair preparation.
Wholesale Price Calculator FAQ
What is keystone pricing?
Doubling the wholesale price to get the retail price – a 100% markup, or 50% margin.
What markup should a wholesaler use?
Enough to cover overheads and profit; many makers double production cost.
What if the retail price is fixed by the market?
Start from retail to see what wholesale price retailers can accept.
Is margin the same as markup?
No – a 100% markup is a 50% margin.
What is keystone pricing?
A retail price of twice the wholesale cost – a 100% markup or 50% margin for the retailer.
Leaving room for everyone
Wholesale pricing has to work for the maker, the retailer and the customer. If cost × 2 × 2 is far above what customers will pay, the product needs a lower cost or a direct-to-consumer route.
Keep wholesale and direct prices consistent so you do not undercut your own retailers.
Example: a product costing 10 to make, sold with a 100% wholesale markup, has a wholesale price of 20. If retailers use keystone pricing (a 100% markup), the suggested retail price is 40.
Working backwards from the retail price customers will accept is often more realistic: if the market price is 30 and retailers need a 100% markup, your wholesale price is 15, so production must cost less than that.