Competitor Analysis Generator
Compare your business with competitors on the criteria that matter to your customers. Enter the criteria, score each competitor from 1 to 5 and optionally weight the criteria. The generator calculates a weighted score, ranks everyone, and – when your business is in the table – lists where you lead and the gaps to close, with the leader for each criterion.
- Runs in your browser
- No sign-up
- Free to use
How to use Competitor Analysis Generator
- List the criteria customers care about.
- Score each competitor, including yourself.
- Add weights for the most important criteria.
- Review your strengths and gaps.
Competitor Analysis Generator features
Weighted scores
Criteria weights you choose.
Ranking
Sorted comparison table.
Gaps and leads
Per criterion, with the leader.
Markdown, HTML or text
Paste into Docs, Notion, a CMS or an email.
Live preview
See the formatted document while you type.
Private
Runs in your browser; nothing is uploaded or sent to an AI service.
When to use Competitor Analysis Generator
- Market entry and positioning.
- Product roadmaps.
- Sales battle cards.
- Investor materials.
Competitor Analysis Generator FAQ
Where do scores come from?
From your research: prices, reviews, test purchases, feature lists. The tool calculates; the judgement is yours.
How many competitors?
Three to six direct and indirect competitors give a useful picture.
What weights should I use?
Ask customers what matters most; give those criteria higher weights.
How many competitors should I include?
Three to six is practical: your closest direct competitors plus one or two alternatives customers use instead, such as doing the job manually.
Where do I find information about competitors?
Their websites and price lists, customer reviews, social media, job adverts, public company records and, where possible, trying their product yourself.
How do I choose criteria weights?
Ask customers what made them choose, or look at lost deals. The criteria that decide purchases deserve the highest weights.
Compare on what customers value
Competing on everything is expensive. The analysis shows where you already lead – the basis of your positioning – and which gaps really matter.
A competitor analysis is most useful when it compares businesses on the criteria your customers use to decide – price, quality, delivery time, support, features – rather than on everything you can think of. Weighting criteria reflects that some matter far more than others.
Scoring each competitor from 1 to 5 and calculating a weighted score gives a ranking you can discuss. When your own business is included, the gap analysis shows where you are behind the leader and where you already win – the first is a to-do list, the second is material for your marketing.
Base scores on evidence such as public prices, reviews, test purchases and customer interviews, not opinions. Repeat the analysis every six to twelve months, because markets and competitors change.