Average Order Value Calculator
Find out how much customers spend per order and where to grow it. Enter revenue and the number of orders, and optionally items sold, unique customers and a target AOV. The calculator shows the average order value, items per order, the average item price, orders and revenue per customer and the extra revenue a higher AOV would bring with the same number of orders.
- Runs in your browser
- No sign-up
- Free to use
Free-shipping thresholds just above the current AOV and product bundles are common ways to raise it.
How to use Average Order Value Calculator
- Enter revenue and orders.
- Add items sold and customers.
- Set a target AOV.
- Read AOV and the related metrics.
Average Order Value Calculator features
AOV
Revenue ÷ orders.
Basket metrics
Items per order and item price.
Customer metrics
Orders and revenue per customer.
Target effect
Extra revenue at a higher AOV.
Formula shown
Every result explains how it was calculated.
Any currency
Choose from 30+ currencies; amounts are formatted for it.
When to use Average Order Value Calculator
- Ecommerce reporting.
- Setting free-shipping thresholds.
- Planning bundles and upsells.
- Comparing channels.
Average Order Value Calculator FAQ
How can I raise AOV?
Free-shipping thresholds a little above the current AOV, bundles, volume discounts and relevant add-ons.
Should refunds be removed?
Use net revenue after refunds for an accurate AOV.
Is a higher AOV always better?
Not if it lowers conversion; watch revenue per visitor too.
Which period should I use?
A month or quarter with enough orders to be representative.
How can I increase average order value?
Common levers are bundles, free-shipping thresholds just above the current AOV, relevant add-ons at checkout and volume discounts.
Growing revenue without more traffic
Revenue equals visitors × conversion rate × average order value. Raising AOV grows revenue without paying for more traffic.
Items per order and average item price show whether to focus on selling more items or more valuable ones.
Example: revenue of 50,000 from 1,250 orders is an average order value of 40. If those orders contained 3,000 items, customers buy 2.4 items per order; raising that to 2.6 at the same average item price would lift AOV to about 43.
Calculate AOV the same way every month – for example after discounts and before tax and shipping – so changes are real. A few very large orders can distort the average; compare it with the median order value when you have it.