Content Marketing Plan Generator
Plan content that serves your goals. Enter the audience, content pillars, formats, publishing days, start date and number of weeks. The generator builds a calendar that rotates pillars, formats and funnel stages evenly across every publishing date, shows each pillar’s share, and adds a simple production workflow.
- Runs in your browser
- No sign-up
- Free to use
How to use Content Marketing Plan Generator
- Enter goals, audience and pillars.
- Choose formats and publishing days.
- Set the start date and weeks.
- Fill in topics from keyword research.
Content Marketing Plan Generator features
Dated calendar
Every publishing day listed.
Even rotation
Pillars, formats and funnel stages.
Workflow
Research to review.
Markdown, HTML or text
Paste into Docs, Notion, a CMS or an email.
Live preview
See the formatted document while you type.
Private
Runs in your browser; nothing is uploaded or sent to an AI service.
When to use Content Marketing Plan Generator
- Blogs and content teams.
- Small business marketing.
- Agencies planning client content.
- Newsletters.
Content Marketing Plan Generator FAQ
What are content pillars?
Three to five core topics your brand is known for.
How often should I publish?
As often as you can keep quality high – consistency beats volume.
How do I choose topics?
Use keyword research and customer questions.
What are content pillars?
Broad, recurring topics that match your audience’s interests and your expertise. Every piece of content should fit one pillar, which keeps your brand focused and easy to recognise.
How many content pillars should I have?
Three to five. Fewer can feel repetitive; more makes the brand harder to recognise and the plan harder to keep.
What does funnel stage mean for content?
Whether a piece attracts new people (awareness), helps them compare (consideration) or supports buyers and customers (decision and retention).
How do I measure content marketing?
Pick one goal per piece – search traffic, sign-ups, demo requests – and track it in your analytics monthly.
Content plans tied to goals
A predictable rhythm builds audience trust and search visibility.
A content marketing plan connects what you publish with business goals. Content pillars are the three to five topics your audience cares about and your business can speak to with authority; formats are how you deliver them – articles, videos, newsletters or social posts.
Rotating pillars, formats and funnel stages evenly across the calendar prevents the common problem of publishing only top-of-funnel awareness content. Some pieces should attract new readers, others help people compare options, and others support existing customers.
For each piece, decide what success means – traffic from search, newsletter sign-ups or demo requests – and review results monthly. Update and republish older pieces that still get traffic; that is often faster than writing something new.
Repurposing saves time: one in-depth article can become a newsletter, a short video, several social posts and a slide for presentations. Plan the main pieces first, then the derived formats, so every pillar gets steady coverage without creating everything from scratch.